It’s time to TRANSFORM your Marketing
Build Trust, Credibility & Relevance in the eyes of your customers
The Internet has fundamentally changed the way people find, discover, share, shop, and connect. It offers you a unique platform to engage, connect, and interact with potential buyers; turning what used to be a controlled, one-way message into a real-time dialogue with millions.
78% of Internet users use the Internet to research products and services. Though they end up buying at the shop, they actually go online to find sellers and possibly compare prices. Around 10.3 billion searches are conducted every month on Google alone, and the average Internet user now spends more time on social networks than all other ‘entertainment’ media put together.
What makes this even more interesting is the fact that these users are already searching for what they want, which makes them a (very) viable target audience for your business.
“It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”
Traditional advertising methods are disruptive — they vie for people’s attention by interrupting what they are actually interested in. This becomes a problem because modern audiences everywhere simply do not have time to be bored or ‘browbeaten’ by these orthodox, old-fashioned advertising.
The truth of the matter is: disruptive advertising tactics are becoming increasingly ineffective, and will continue to, because today’s target audiences know what they want (or at least think they do anyway) — they don’t ‘need’ you to continue trying to persuade them into buying a product or service they don’t, or feel they don’t need.
Stop interrupting what people are interested in;
“be what they are interested in”.
Your business can now explore a marketing tactic that relies “on earning people’s interest” instead of buying it. Inbound Marketing helps you attract people to your site, and at the same time interact and develop relationships with these potential customers. You are presented with a new marketing mix that consistently delivers a cost per lead dramatically lower than outbound marketing techniques.
You essentially move from “telling & selling”, to building relationships using a systematic, organic approach that makes your brand relevant to your customers, and not a nuisance.
Inbound Marketing in a Nutshell …
Inbound Marketing and your business
Given the digital nature of inbound marketing, the marginal cost per customer acquisition is typically close to zero, which means that as buyers continue to shift how they make purchases, the cost per lead for your business will continue to decrease.
Below, we take a look at some of the Inbound marketing tools and tactics, and how they can be employed to boost your brand value.
Blogs are critical in building relationships and creating value. They serve as a free public relations mechanism that presents you with a great platform for cultivating visibility and building awareness.
Social media is no longer just a fad, but a widespread revolution that can actually be harnessed for business. It’s a relatively low cost touch point that has a direct impact on sales & positive word of mouth. People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.
The surge in social media usage is one that simply CANNOT be ignored by any consumer-oriented business. Over 95 % of all Internet users in Ghana use social media; and spend an average of 4.6 hours per week on Social media activities.
Inbound marketing has REAL business value!
Using social media and company blogs as marketing tools does not only get your company better (brand) exposure, it also generates leads that result in real customer acquisitions.
51% of Facebook fans are more likely to buy the brands they fan; and 79% of Twitter followers are more likely to recommend the brands they follow.
Get Started with Inbound Marketing
Whilst the effectiveness of Inbound marketing for business is clear, most business owners just don’t have the time and in most cases, the expertise to write and publish helpful content for customers; release insightful articles, tweet, post to Facebook, publish presentations, and press releases.
Well, we can help! D-Tech puts together our executive level writers and creative minds to create content that will raise awareness, generate leads, and build your online reputation.
Here is what’s included in our Inbound marketing plan:
- Craft a content strategy for your blog, including recommendations for posts and categories
(* this assumes you already have a compelling blog design)
- Brainstorm & create 24 (2 per month avg) strategically planned, professionally written articles/content pieces for your Blog posts, Facebook, Twitter, social media updates, etc. (300-500 word target range).
- Distribute all written content via Facebook, Twitter and your Blog as needed.
- Submit relevant articles to prime article repositories and blogs.
- Social Media Sharing and Updates (New!) These short posts (5 per month) on Facebook, Twitter, and LinkedIn (as applicable) consist of sharing relevant industry-related articles, blog posts, and other news from third-party sources, sharing or re-sharing existing content from your website and blog, and making other updates to keep your contacts engaged
* Best of all, it costs only a fraction of hiring dedicated staff, but with the power of your own PR firm at only USD
650 450 per month
** This is not a plan where we outsource copy overseas (unacceptable results); rather a hands on approach using strategy, planning and the best copywriters in the country to make sure your the content you share is compelling and action oriented.
- Additional 5 Social Media Shares and Posts – USD 80 per month
- Set Up and Manage Facebook Ad Campaign - USD 225