Strategy
Last Stop, Tamale: Wrapping Up the sERP Training Engagement at SOS Children's Villages Ghana
Four cities. Four sessions. 186 staff. Here's how the final chapter of the SOS sERP training engagement unfolded in Tamale.
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First Stop, Tema: How We Kicked Off the sERP Training Engagement for SOS Hermann Gmeiner Schools Ghana
Business Culture Development Strategy
The largest session of the engagement, 83 staff, one platform, and the beginning of something that mattered.
Read moreThe missing middle problem is an information asymmetry problem.
The Missing Middle Has an Infrastructure Problem — PerAnkh Is Building the Solution. Across Africa's capital markets, a familiar conversation has been gaining momentum: blended finance as the answer to the "…
Read moreNot Every 'No' Is a Verdict on Your Vision
𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 "𝗻𝗼" 𝗶𝘀 𝗮 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮 A small founder lesson I was reminded of this week: Not every "no" means your idea isn't good. Sometimes it simply means you're speaking to the wrong person …
Read moreEffectively utilize leads to your (direct) marketing advantage
Lead management is probably the most crucial element in a company’s sales and marketing efforts. The bottom line for any business is profit; to make profit you have to generate revenue, and in order to generate revenue …
Read moreCreating effective Email marketing campaigns
Online marketing remains a very viable proposition for business today and there are quite a number of online marketing tools, techniques, and strategies. Regardless, email marketing remains the marketing strategy with …
Read moreInbound Marketing: Your new marketing mix
The "Web" presents a powerful marketing platform for businesses; however, as rewarding as the Web is for business, many businesses today still rely 'solely' on traditional marketing (e.g. radio, television, billboards, …
Read moreTraditional or Viral?
