Strategy
The missing middle problem is an information asymmetry problem.
The Missing Middle Has an Infrastructure Problem — PerAnkh Is Building the Solution. Across Africa's capital markets, a familiar conversation has been gaining momentum: blended finance as the answer to the "…
Read moreNot Every 'No' Is a Verdict on Your Vision
𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 "𝗻𝗼" 𝗶𝘀 𝗮 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮 A small founder lesson I was reminded of this week: Not every "no" means your idea isn't good. Sometimes it simply means you're speaking to the wrong person …
Read moreEffectively utilize leads to your (direct) marketing advantage
Lead management is probably the most crucial element in a company’s sales and marketing efforts. The bottom line for any business is profit; to make profit you have to generate revenue, and in order to generate revenue …
Read moreCreating effective Email marketing campaigns
Online marketing remains a very viable proposition for business today and there are quite a number of online marketing tools, techniques, and strategies. Regardless, email marketing remains the marketing strategy with …
Read moreInbound Marketing: Your new marketing mix
The "Web" presents a powerful marketing platform for businesses; however, as rewarding as the Web is for business, many businesses today still rely 'solely' on traditional marketing (e.g. radio, television, billboards, …
Read moreTraditional or Viral?
