The missing middle problem is an information asymmetry problem. by Rollins Orlu Mar 22, 2026 Business Strategy The Missing Middle Has an Infrastructure Problem — PerAnkh Is Building the Solution. Across Africa's capital markets, a familiar conversation has been gaining momentum: blended finance as the answer to the "… Read more
Not Every 'No' Is a Verdict on Your Vision by Rollins Orlu Feb 4, 2026 Strategy 𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 "𝗻𝗼" 𝗶𝘀 𝗮 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮 A small founder lesson I was reminded of this week: Not every "no" means your idea isn't good. Sometimes it simply means you're speaking to the wrong person … Read more
Effectively utilize leads to your (direct) marketing advantage by Lawrence Akese Aug 20, 2013 Strategy Lead management is probably the most crucial element in a company’s sales and marketing efforts. The bottom line for any business is profit; to make profit you have to generate revenue, and in order to generate revenue … Read more
Creating effective Email marketing campaigns by Jude Opoku Oct 15, 2012 Strategy Online marketing remains a very viable proposition for business today and there are quite a number of online marketing tools, techniques, and strategies. Regardless, email marketing remains the marketing strategy with … Read more
Inbound Marketing: Your new marketing mix by Rollins Orlu Aug 12, 2012 Strategy The "Web" presents a powerful marketing platform for businesses; however, as rewarding as the Web is for business, many businesses today still rely 'solely' on traditional marketing (e.g. radio, television, billboards, … Read more
